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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

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Attention Social Media Marketers! Here’s What You Should Know about Inclusiveness on Social Media

Strategy Driven

Needless to say, your social media audience is an extremely diverse bunch of individuals with varied interests, beliefs, and abilities. To cater to them all in the best way possible, you’ll need to consider inclusiveness in your social media marketing efforts. Go Beyond a Corporate Statement With a Social Strategy.

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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

It’s a diverse field that caters to a wide variety of tastes and preferences. Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. This includes advertising campaigns, social media marketing, and product launches.

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Joining Boards: It's Not Just Who You Know That Matters

Harvard Business Review

Both paths are problematic — neither is particularly transparent or relies on objective measures and given that many boards are stubborn bastions of white masculinity, pursuing the "right" network can be fraught, especially for women and other diverse candidates.

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Generation to Generation: How to Save the Family Business

Harvard Business Review

Our research on boards of directors and corporate governance has shed new light on many board practices and reveals the need for improvement in several areas including skills and selection , succession planning , and diversity. We found, alas, that FOB boards trailed behind non-FOB boards on diversity. Director Profiles.

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