Harvard Business Review

JANUARY 29, 2014

Suburban Caucasian mothers are most likely to use social media to share their complaints, followed closely by Asian and Hispanic mothers. But how should sophisticated marketers and merchandisers use them? After all, they tend to be both more profitable and measurably more willing to effectively use social media.

Merchandising 11

Merchandising Media Price Cost 11

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We now have entire conferences dedicated to the analytics of our business and our basketball operations. These aren’t mom and pop operations anymore.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

NOVEMBER 19, 2018

Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. That model still exists, including in online publishing where companies like Automattic, maker of the open source content management system WordPress, sell hosting and related services to publishers. That’s not how Vox Media does it.

Software 8

Software Company Competitive Advantage Henderson 8