Harvard Business Review

APRIL 24, 2015

Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. For many marketers, the key focus is view count. But if you look under the hood of what really drives a video strategy, it becomes clear that view count is primarily a vanity metric.

Metrics 8

Metrics Video Marketing Audience 8

Strategy Driven

OCTOBER 14, 2016

” Without executive support expect your Innovation initiatives to deliver only innovations like new product features, colors, and line extensions. We look right at growth metrics, the things that really matter.” Moss is an award winning marketer who focuses on engaging organizations and applying technology to drive growth.

Innovation 50

Innovation Real Estate Management Metrics 50

HR Digest

OCTOBER 4, 2023

Client Thank You Email Examples : “I wanted to take a moment to express my sincere thanks for choosing [product or service]. Your trust in our [product/service] is highly valued, and we are committed to delivering the highest level of satisfaction. Try to mention people and projects by name to personalize the email.

How To 52

How To Letter Examples Project 52

Harvard Business Review

JUNE 25, 2014

Marketers worldwide grew up with John Wanamaker’s famous marketing aphorism, “Half of my advertising is wasted; I just don’t know which half.” This new reality has sparked global Game of Thrones- like hostility and rivalry in the marketing and advertising communities. New media should inspire new metrics.

Creativity 9

Creativity Marketing Advertising Metrics 9

Skip Prichard

JULY 22, 2019

Whether you have invented an amazing new technology or product, you could still fail. 5] There are also many opportunities to create a new venture—launching a new product, service, or business—inside a company as a corporate entrepreneur (or intrapreneur). Innovation Capital. A great idea may not be enough to build a great business.

Innovation 80

Innovation Social Capital Reputation How To 80

Harvard Business Review

JULY 1, 2016

.” But when Mubarik Imam, head of growth and partnerships for WhatsApp, told the company’s extraordinary story to a group of high-level executives and technology experts at a conference in Palo Alto last year, the narrative was conspicuously free of digital breakthroughs or “aha!” ” moments.

Technology 12

Technology Productivity Products Business Model 12

Strategy Driven

MARCH 21, 2011

How to start measuring the factors that are most critical to the success of the business and identify the metrics that express them. For well over a century managers have achieved increasing productivity on ever larger scales by dividing and subdividing work into smaller and smaller units. Most companies get metrics all wrong.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

NOVEMBER 26, 2012

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

Metrics 12

Metrics ROI How To Media 12

The Horizons Tracker

FEBRUARY 5, 2020

The problem is, these technologies don’t appear to be making a difference to productivity figures, or subsequently the wages and wellbeing of people. It’s a refrain with a strong heritage, with Robert Solow famously remarking that “you can see the computer age everywhere but in the productivity statistics” back in 1987.

Innovation 102

Innovation Productivity Products Technology 102

Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. Moment Maker: You Can Live Your Life Or It Will Live You by Carlos Whitaker – I became a fan of Carlos’ because of his work with the Catalyst Conference. Market in that direction.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

FEBRUARY 13, 2012

Even Daryl Morey, general manager of the Houston Rockets, founder of the MIT Sports Analytic Conference (and an HBR contributor ), released Lin and offered a mea culpa saying that he didn't know Jeremy was this good. We need better metrics that help us discover ROI anomalies.

Brand 13

Brand Metrics ROI Self-aware 13

Harvard Business Review

MAY 1, 2018

Musk’s compensation plan, which will give him close to $56 billion in stock and awards if Tesla’s market cap reaches $650 billion, is designed to communicate a particular value proposition to Wall Street. Maintaining that patience requires constant focus on that north star of a half-a-trillion market value.

Planning 8

Planning Marketing Automotive Long-term 8

Harvard Business Review

OCTOBER 8, 2014

The value of failure has become a mantra in Silicon Valley, with the rise of events like FailCon , a conference “for startup founders to study their own and others’ failures and prepare for success.” The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time.

Ries 14

Ries Open-book Competitive Advantage Education 14

Harvard Business Review

JUNE 16, 2014

By the same token, if you can increase the average level of engagement in your organization, you will likely see the productivity of your entire workforce increase. Look at DaVita, a market leader in providing dialysis treatments for kidney patients. How powerful is engagement? He said nothing about the benefits to Dell’s bottom line.

Customer Loyalty 13

Customer Loyalty Human Capital Wilde Health Care 13

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. If they don’t like a company’s product, or an experience they had, the whole world will know about it. If they don’t like a company’s product, or an experience they had, the whole world will know about it. The New Tools of Marketing.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

DECEMBER 24, 2014

The reason is that business school faculty are almost exclusively rewarded on two metrics. Professors who attend industry conferences or immerse themselves in the practice of business decrease the chances of performing well on publication and cite counts. Why should business research and business professors be any different?

Incentives 11

Incentives Conflict of Interest Conference Article 11

Harvard Business Review

OCTOBER 21, 2013

Chief executives and business unit leaders weave the word innovation into their PowerPoints, hoping it will magically yield better product ideas, or miraculous improvements to existing processes. No definition or metrics for what success means. Innovation is expected to happen in cubicles and around conference tables. “I

Innovation 10

Innovation Company Chief Information Officer Long-term 10

Harvard Business Review

MARCH 5, 2014

After spending the weekend at the annual MIT Sloan Sports Analytics Conference , “quantifying chemistry”—identifying those talents, attributes and combinatorial skills that make a team play so much better than a group of talented individuals—has clearly become the new Holy Grail of sports analytics.

Team 8

Team Sports Franchising Conference 8

Harvard Business Review

JULY 12, 2018

We can’t always match market salaries, but we need exceptional (read: expensive) talent in order to build from scratch. A caveat here: Make sure incentives align with metrics over which the employee has control. We encourage our team to take time during work to develop new skills or to speak at conferences.

Strategy 11

Strategy Incentives Policies Banking 11

Harvard Business Review

DECEMBER 30, 2014

The M&A markets are frothy, corporations are investing in Silicon Valley labs, and even PhDs looking for jobs in business schools are finding it tough to find homes without “innovation” somewhere in their background. Executives have conflicting incentives, the wrong investment metrics , and enormous margin pressure.

Long-term 11

Long-term Innovation Company IPO 11

Harvard Business Review

FEBRUARY 22, 2011

Called "Why US Productivity Can Grow Without Killing Jobs," it takes as a given that this would strike readers as counterintuitive. Could it really be that businesses could become more productive and yet not find themselves with excess workers standing around? What a conundrum! Well of course we know it is not one.

McKinsey 14

McKinsey Efficiency Long-term Analysis 14

Harvard Business Review

MAY 22, 2013

Who sells your products or services? This may seem like a silly question, the answer being of course, the sales & marketing team. And, as buyers increasingly expect to learn about products and services from their peers who are using them, companies are getting more creative at putting their happy customers in front of those buyers.

PR 8

PR CIO Reference How To 8

Harvard Business Review

NOVEMBER 28, 2012

Simply telling sales professionals to start blogging or to jump on LinkedIn or Facebook has been shown to alienate customers, sap employee motivation, and undermine sales productivity. Xerox too maintains numerous blogs that connect salespeople, prospects, customers, and product specialists.

Media 8

Media B2B Seminar Metrics 8

Harvard Business Review

JANUARY 12, 2017

The best business decisions are never ones of strategy, sales, or marketing. This should be obvious to all of us; after all, decisions don’t just materialize from the ether, ready to be executed on by managers sitting in a conference room primed to act. By Patrick Mullane, Executive Director, HBX. At least not directly.

Content 8

Content Engineering Education Metrics 8

N2Growth Blog

MARCH 29, 2011

Jim has a new book out (“ As One “), you can find him on Twitter @DeloitteCEO and Jim is a frequent presenter at conferences such as World Business Forum and the World Economic Forum in Davos. Jim Quigley : One of the key challenges I face today is maintaining our leadership position in the market.

Leadership 368

Leadership CEO Long-term Consultative 368

N2Growth Blog

OCTOBER 6, 2010

Day one of the conference was headlined by a highly esteemed group of speakers who didn’t give me nearly what I had hoped for – While there were a few shining stars, and some great sound bites, I wasn’t challenged nearly as much as I hoped to be. What really resonated with me was that Jim seems to walk the talk.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. To learn more about SAS, its products and services, visit www.sas.com. This article was republished with the permission of sas com Magazine.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

MAY 29, 2018

While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO. All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

FEBRUARY 1, 2016

In B2B contexts, for example, rep performance in similar territories often varies by 300% between top and bottom quintiles, and in retail stores selling productivity typically varies by a factor of three to four. It’s also a tough talent market, especially in sales. There are a few problems with the hire-stars approach, however.

CRM 8

CRM B2B Price Budgeting 8

Harvard Business Review

APRIL 27, 2015

By comparison, think of the long strides many businesses have made in reengineering their supply chains, boosting product quality, and rolling out lean six sigma. Executives read the same trade magazines, go to the same conferences, and talk to the same consultants. These efforts have paid huge dividends.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

AUGUST 21, 2017

It wasn’t until I moved to Paris in 1997 to become Finance Manager for Disney Consumer Products Europe, Middle East, and Africa that I experienced someone setting a non-negotiable boundary for herself. But so did my peers, whether or not they had children, partners, or aging parents. It was just the industry and firm norm.

Team 12

Team Conference Restructuring McKinsey 12

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? His columns are read by millions, and he is a frequent keynote speaker at some of the major tech conferences. You predict that we will have only 100 dominant players in 50 markets by 2050. Another indication of the speed and extent of dominance is market cap.

Disintermediation 130

Disintermediation Cost-Benefit Analysis Short-term Long-term 130

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. But in the last two contests in which Hillary Clinton has participated, the 2008 primary and the 2016 election, she won on most of these metrics — and lost the elections. Yet by 2004 its market share was down to 3%.

Media 11

Media Advertising Fixed Costs Content 11