Six Principles of Persuasion for Leaders
Lead on Purpose
FEBRUARY 23, 2013
Principle #6 – Consensus. Look for ways to lead with consistency and consensus, and your products – and the customers that use them – will reap the benefits. People are more likely to oblige requests from people they like and know well, and we tend to like those who are similar and those who give compliments, and cooperate well.
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