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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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Top 7 Factors to Consider When Building Law Firm Websites

Strategy Driven

The design should reflect the firm’s positioning, culture, and target market. The design should be well-constructed, simple to understand, and easy to navigate. The images should be of high quality and fit with the goal of the firm and its message. Search Engine Optimization (SEO). And you have to leverage SEO.

Media 101
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Everything You Need to Know About Oilfield Services

Strategy Driven

They also offer specialized expertise in engineering, procurement and construction. The oilfield services market has been booming due to the growing energy demand. At the same time, it may seem tempting to harness these technologies mainly to further existing business goals, but doing so will only provide short-term benefits.

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Exposure To Different Careers Can Help Overcome The Skills Gap

The Horizons Tracker

“When you look at rapidly growing employment sectors like manufacturing, computer technology, health care and construction, there is a pipeline concern, as we need more young people equipped with the skills to enter these fields,” they say. This allowed the researchers to speculate on a much broader range of possible careers.

Career 110
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5 Leadership Lessons: The Velocity Manifesto

Leading Blog

[As a leader], you—not the IT department, nor the VP of IT, nor the chief information officer (CIO)—must understand, drive and be accountable for how technology is structured in order to reach the strategic goals of the operation….Technology Speed is our friend in almost every case.

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How Leaders can Ignite Innovation

Great Leadership By Dan

According to research from creativity researcher Goran Ekvall, leaders who seek innovation but are unsure how to make it happen can easily undermine innovation goals. Facilitate constructive cooperation (not competition!) Engineering organizations are notorious for making sure 100% of their engineer’s time is billed to a program.