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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Embrace innovation to remain competitive and ensure adaptability in a rapidly evolving marketplace. Building robust customer relationships fosters loyalty and generates positive word-of-mouth marketing, a priceless asset for small businesses.

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Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. While that may seem counterintuitive, our experience in the trenches of innovation teaches us to look beyond a plan’s superficial elements to assess the team and how they created the plan. Innovation Strategy'