Construction Magazine Marketing Operations 
Strategy Driven
JANUARY 22, 2016
The first step in raising revenue for an entrepreneurial start-up is to outline a detailed marketing strategy. Complete the following exercise carefully before you launch your marketing campaign. What magazines, newspapers, or blogs do they read? Do they read trade magazines or local newspapers? How old are they?
Strategy Driven
DECEMBER 23, 2013
Instead of allowing a negative “have-to” environment where employees feel pressure to perform, embrace a constructive ‘what-can-we-do’ approach where they feel free to be imaginative and forward-thinking. Investing in research and development helps to establish this culture and ensure the company will remain ahead of the curve.
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Harvard Business Review
APRIL 27, 2015
When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business. Employees in the construction space tend to prefer “family-owned” as well.
Harvard Business Review
NOVEMBER 23, 2010
He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities.
Harvard Business Review
MAY 17, 2016
Newspaper, pay TV, magazine and other media companies that have been losing customers in droves to digital media firms like the Huffington Post or Netflix. Large decreases in costs by eliminating the waste of fully developing features that fail in the market. Operations in a Connected World. times faster in percentage terms.
Harvard Business Review
NOVEMBER 23, 2010
For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.
Harvard Business Review
NOVEMBER 3, 2016
It teaches young people the dress, demeanor, and collaboration skills expected in a professional setting as well as the technical skills for careers in IT, operations, finance, sales and marketing, or customer service. Meanwhile, Starbucks, CVS Health, Walmart, and JPMorgan Chase joined with more than a dozen other large U.S.
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