Marketing for the Extremely Shy
Harvard Business Review
JUNE 6, 2012
Unfortunately, winning clients is actually the most important part of your business, so it can sometimes be self-indulgent to fob it off entirely on an underling (you do the fun parts, and they can figure out, or not, how to make it viable). That's a lot harder for people who are shy or otherwise allergic to anything "salesy."
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