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What an Economist Brings to a Business Strategy

Harvard Business Review

Google generates most of its revenue through an auction-based system of selling ads that was developed by two engineers but validated by its chief economist, Hal Varian, a former consultant to the company who was also the first Dean of the School of Information Sciences at the University of California at Berkeley.

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Make Serendipity Work for You

Harvard Business Review

For more on the curious history of the word "serendipity," dip into The Travels and Adventures of Serendipity by Robert K. Merton and Elinor Barber.). Adrian Moorhouse is an Olympic Gold Medalist and Managing Director of Lane4, a global performance development consultancy. The princes did far more than make chance observations.

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