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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Top 10 Trends in Email, Mobile & Social Marketing.

Trends 62
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

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How to Think Differently About a Flexible Workforce - SPONSOR CONTENT FROM CATALANT

Harvard Business Review

Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor. Change Documentation Develop and implement a standard set of training modules on key skills-based aspects of the new way of working.

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Psychology Is the Key to Detecting Internal Cyberthreats

Harvard Business Review

The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. The opportunity for using psychological content analysis in the corporate workplace is vast.

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Engaging Employees in Health Care Data Security

Harvard Business Review

How technology is changing the design and delivery of care. Document how employee actions or inactions might contribute to the risks described above, then develop a list of desired behaviors and guidelines for making it a simple as possible for staff to adopt them. Develop Content That’s Worthy of Attention.