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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. This content is intended for personal and non-commercial use only.

Trends 59
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

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How to Think Differently About a Flexible Workforce - SPONSOR CONTENT FROM CATALANT

Harvard Business Review

Change Documentation Develop and implement a standard set of training modules on key skills-based aspects of the new way of working. To learn more about the flexible workforce, download the June 2017 commissioned study Address Critical Skill Gaps With On-Demand Knowledge conducted by Forrester Consulting on behalf of Catalant Technologies.

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Engaging Employees in Health Care Data Security

Harvard Business Review

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What behaviors are we hoping for?

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Psychology Is the Key to Detecting Internal Cyberthreats

Harvard Business Review

This practice of political psychology, known as psychological content analysis or remote assessment, has its roots in psychological coding of leaders. The opportunity for using psychological content analysis in the corporate workplace is vast. The number of negatives (no, not, never, etc.),

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I Love/Don't Love Christmas…You?

You're Not the Boss of Me

You’re Not the Boss of Me Skip to content Home About Me About This Blog ← Giving at the Office… A leader’s Best Gifts When the Grasshopper Teaches the Master → December 22, 2009 · 12:10 am ↓ Jump to Comments I Love/Don’t Love Christmas…You? o) Reply Gwyn Teatro December 22, 2009 at 5:18 am Hi Forrest!