Yes, Marketers, There Is Life After Mommyblogging
Harvard Business Review
APRIL 1, 2013
Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research. They want marketers to better help women age well; it's about looks, finance, dreams, work, parents, and kids. Work, personal finance and entrepreneurship is a huge focus. Simply put, marketers should follow the money.
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