Yes, Marketers, There Is Life After Mommyblogging
Harvard Business Review
APRIL 1, 2013
Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research. In 2008, Bryan McCleary, director of external relations for P&G, endorsed a mom-centric marketing worldview when he said , "It's official: Mom bloggers are the new influencers." Simply put, marketers should follow the money.
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