Coaching Tip

FEBRUARY 16, 2011

The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.".

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

APRIL 18, 2011

They have power and influence resources. Even if their teams are small, their voice on the executive management team means they have influence over how the company prioritizes and spends resources. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

APRIL 1, 2013

Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research. In 2008, Bryan McCleary, director of external relations for P&G, endorsed a mom-centric marketing worldview when he said , "It's official: Mom bloggers are the new influencers." Simply put, marketers should follow the money.

Marketing 8

Marketing Freedman Forrester Fashion 8