Coaching Tip

FEBRUARY 16, 2011

The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.".

Marketing 102

Marketing Godin Venture Capitalist Chief Operating Officer 102

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). They have power and influence resources.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 1, 2013

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research.

Marketing 8

Marketing Freedman Forrester Fashion 8