Strategy Driven

JUNE 22, 2018

By adapting your marketing strategy, you will be able to target new audiences for your products and services. Let’s look at the niche markets that you can tap into boost your business’s growth and profitability: Seniors. When marketing for seniors you need to pay great attention to the content that you produce, especially online.

Audience 50

Audience Niche Marketing How To Marketing Strategy 50

Harvard Business Review

FEBRUARY 17, 2016

Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. This kind of innovation is almost a textbook example of frugal innovation. Yet, over 5 billion people worldwide don’t have internet access.

Cost 8

Cost Globalization Innovation Banking 8

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8