article thumbnail

How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
article thumbnail

Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

By adapting your marketing strategy, you will be able to target new audiences for your products and services. Let’s look at the niche markets that you can tap into boost your business’s growth and profitability: Seniors. When marketing for seniors you need to pay great attention to the content that you produce, especially online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn Traveling the World into a Career

Strategy Driven

Focus on the reasons you are traveling and make them marketable. Working in the travel or tourism industry will allow you to visit new places while being paid. This content is intended for personal and non-commercial use only. You would be paid to test their gear and write about it to boost their sales. • All rights reserved.

Travel 52
article thumbnail

The Big Picture of Business – Collaborations, Partnering and Joint-Venturing… Priority for Business.

Strategy Driven

Here are some examples of Joint-Venturing: Producers of energy create an independent drilling or marketing entity. Group marketing programs, such as auto dealer clusters, municipalities for economic development, travel and tourism destinations, trade association and product image upgrades. About the Author. All rights reserved.

Cooper 50
article thumbnail

The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,

article thumbnail

Tackling Big Global Challenges with Low-Cost Innovation

Harvard Business Review

Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. So Khan Academy launched KA Lite , an open-source software that delivers its educational content without internet connectivity.

Cost 8
article thumbnail

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8