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Case Study: Time to Play Hardball?

Harvard Business Review

NOVEMBER 28, 2012

There's another negotiating tactic we haven't talked about in detail. This had been suggested in past negotiations, but Alan had always managed to persuade the others that a cooperative stance was better than a confrontational one. "I We need to lay the groundwork for continued cooperation," he said. A Press Release.

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Case Study Press Release Proposal Cooper 15
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How to Actually Put Your Marketing Data to Use

Harvard Business Review

OCTOBER 27, 2015

This is the most frequent complaint I hear from the competitive intelligence analysts in my certification classes: their marketing bosses are exceedingly tactical in their requests for competitive data. ” But as marketers know, marketing is no longer about advertising or press releases alone. And I understand the appeal.

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Marketing Competitive Intelligence Porter How To 8
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