The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
The breadth of article topics was large and the sample of rhetorical styles diverse. Take Hamel and Prahalad's 1990 HBR article, "The Core Competence of the Corporation," which suggests that firms should identify some activity at which they already excel or could plausibly excel in the future, and make that the centerpiece of their strategy.
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