What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation
Harvard Business Review
APRIL 9, 2018
To be disruptive, a business must first gain acceptance in the low end of the market, the segment by and large ignored by incumbents in lieu of more profitable high-end customers. It appealed to a niche of film nerds. It was the initial encroachment from the low-end of the market that made Netflix disruptive.
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