Effectively Influencing Decision Makers: Ensuring That Your Knowledge Makes a Difference
Marshall Goldsmith
APRIL 5, 2011
Present a realistic “cost-benefit” analysis of your ideas – don’t just sell benefits. Every organization has limited resources, time and energy. You can acknowledge the sacrifice that someone else may have to make and point out how the benefits of your plan may outweigh the costs.
139 
Let's personalize your content