Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 12, 2011

High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 4, 2012

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

Policies 8

Policies Short-term Education Diversity 8