Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 12, 2011

With Kodak balancing on the precipice , a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 8

CIO Outsourcing Cost Center Film 8

Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center.

Policies 8

Policies Short-term Education Diversity 8