A Refresher on Marketing ROI
Harvard Business Review
JULY 25, 2017
Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix. And if you end up with a negative ROI, the project is harder to justify on financial terms.
8 
Let's personalize your content