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A Refresher on Price Elasticity

Harvard Business Review

Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. One of the critical elements of pricing is understanding what economists call price elasticity.

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Why Data Breaches Don’t Hurt Stock Prices

Harvard Business Review

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment.

Price 8
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Shutting Down Stores Doesn’t Have to Be Bad for Business

Harvard Business Review

A major challenge for all retailers is managing the closures in a way that maximizes revenues and profits. Our studies of a wide range of retailers have found that companies often have the most difficulty managing death. Over time, retailers have identified and adopted many innovative ideas to manage these complex tasks.

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Still Many Ways to Skin a Capital Cost

Harvard Business Review

It's the opening paragraph of a Harvard Business Review article called "What's Your Real Cost of Capital?" The motivation behind it, as with many, many articles published over HBR's nearly 90-year history, was to take an effective practice developed in one corner of industry and spread it to managers everywhere. by James J.

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The Basic Principles of Strategy Haven’t Changed in 30 Years

Harvard Business Review

“These ideas are more than 30 years old,” managers complain. The basic principles are: If you want to earn above the cost of capital (if you want to create value), you must get a higher return on your efforts than the average competitor. “Isn’t there anything more recent?” Insight Center.

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business Review

Our research has found that embedded sustainability drives financial performance through mediating factors such as innovation, operational efficiency, risk reduction, employee recruitment, engagement and retention, customer and supplier loyalty, competitive advantage, reduced cost of capital, and improved marketing and sales.

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What Shareholder Value is Really About

Harvard Business Review

Critics imply that managing for shareholder value is all about maximizing the short-term stock price. Companies that manage for shareholder value, the thinking goes, do whatever it takes to engineer an ever-higher market price. The objective is to build value and then let the price reflect that value.