Cost Development Marketing Merton 
Harvard Business Review
APRIL 16, 2015
It’s been more than 50 years since Nobel prizewinners Franco Modigliani and Merton Miller identified return on investments as a major component of value creation (and value destruction). Unless your company’s return on capital exceeds its cost of capital, no amount of revenue growth can create value.
Harvard Business Review
SEPTEMBER 29, 2014
Consider first the increasing use of auctions, which have a distinguished history in the development of economics. In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities.
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