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Pulling Together: What it Takes to Build Group Cohesion

RapidStart Leadership

AUGUST 1, 2017

Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would. Robber’s Cave. Turned out it wasn’t too difficult.

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Sherif Cooper Team Resources 142
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You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

FEBRUARY 26, 2015

Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Dave had been prepared to pitch the new machines’ superior properties and the cost savings, but the chat with Ken revealed the need for a different approach.

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Hovland Sherif Company Audience 8
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