RapidStart Leadership

AUGUST 1, 2017

Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would. Robber’s Cave. Turned out it wasn’t too difficult.

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Ron Edmondson

APRIL 15, 2020

I have also communicated with our local sherif who has taken a very forward role in encouraging social distancing downtown – and we are a downtown church. I realize that’s unusual and may not be in your community. But local governments best understand our community and are attempting to guide us through this pandemic.

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Harvard Business Review

FEBRUARY 26, 2015

Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. If you can create change in people’s attitudes, it’s much easier to change their behavior. The Power of Baby Steps. ” Are You the Best Messenger?

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