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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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Shape Strategy With Simple Rules, Not Complex Frameworks

Harvard Business Review

Successful companies shape their high-level strategies by relying not on complicated frameworks but on simple rules of thumb. Within three years, ALL's Brazilian rail operations had increased revenues by 50% and tripled EBITDA.

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The $300 House: The Urban Challenge

Harvard Business Review

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Building off US-inspired steel-based technology, we believe that it's possible to design, build, deliver, and erect affordable multi-tier tower housing, addressed squarely to lower class sections of the Indian demographic.

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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

Part of the credit goes to Starbucks, of course, which during the 1990s reinvented the coffeehouse concept by creating the category of infinitely customizable espresso-based beverages. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. Yet total U.S.

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