You Don’t Have to Be the Boss to Change How Your Company Works
Harvard Business Review
FEBRUARY 26, 2015
Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Of course, changing the OK zone typically requires more than a simple, one-step demonstration. Self-interest beats lofty principles. The Power of Baby Steps.
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