Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 269

Blue Ocean Strategy Mauborgne Books Leadership 269

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. This is, of course, hardly a new point. A classic example is the Australian Wine Yellow Tail in the USA market, a case that Kim and Mauborgne document fully in their book. But there's one aspect of that story that I'd like to pick out.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

JANUARY 29, 2013

The questions, of course, are when, and how. What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. How do I know that?

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

MAY 12, 2015

” “Price competition can’t be all there is to it,” he explained to me, when during the course of updating that seminal piece in 2008, I asked him about the origins of the five forces model. Focusing on a few key success factors, critical resources, and core competencies (maybe a reference to C.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8