Reduce the Grind, Boost Loyalty: How Customer Effort Score Drives Business Growth
Strategy Driven
APRIL 22, 2024
A critical metric, the Customer Effort Score (CES), is at the heart of this optimization. Articles like the one found on Customer Effort Score (CES) discuss the importance of CES, but what exactly is this metric, and why is it so powerful? Did they have to jump through unnecessary hoops, or was the process surprisingly smooth?
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