The Horizons Tracker

APRIL 28, 2022

Famous research from Stanford’s Nicholas Bloom illustrates the difficulties we face in keeping the wheels of innovation turning. Bloom illustrates that while we’re spending more on research and innovation than ever before, we’re getting diminishing returns for that investment. Engines of creation. A different picture.

Entrepreneur 116

Entrepreneur Venture Capitalist Mass Marketing Globalization 116

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. What is interesting is that most organizations weed out the very people that they need to create massive value. Sometimes it takes a slight twist in perspective to see opportunities through a different lens.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

AUGUST 29, 2011

We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. Battle lines are quickly drawn. Having grown weary of both sides of the debate, I was curious; did Ford utter those words?

Innovation 15

Innovation Mass Marketing Price Market Segmentation 15

Harvard Business Review

SEPTEMBER 14, 2011

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. in close partnership with the University of Warwick.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

CO2

JANUARY 2, 2011

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

DECEMBER 30, 2016

Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their RFP-responsive outsourcing expertise had perversely obscured essential insights into what creative fulfillment should mean for both customers and client.

Process 9

Process Competitive Advantage Outsourcing Supply Chain 9

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. Maybe we'll get the winning creative for a multi million-dollar ad campaign in a crowdsourced competition. That's often where the real innovation lies.

Power 14

Power Mass Marketing Focus Group Brand 14