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CMI Highlights

Chartered Management Institute

How can AI and future technology aid, rather than impair, inclusion? Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. We’ve got an exclusive interview with Simon here !

Policies 121
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Top Quotes from the Art of Management 2010 | RoundtableTalk

Roundtable Talk

It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”

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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. Customers Decision making Information & technology'

Simon 8
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For Social Media Buy-in, Lead with the "Why"

Harvard Business Review

It's a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here. Traditional advertising and marketing leads with the what, such as, "We make desirable cars with great gas mileage." This isn't my opinion. Then it moves to the how, such as "We do this with great engineers and the best materials."

Media 21
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The Promise of a Truly Entrepreneurial Society

Harvard Business Review

Production capital took the lead over financial capital and real value over paper value, as Carlota Perez has so well demonstrated in her book Technological Revolutions and Financial Capital. Eight years on, the world is tentatively emerging from a financial crisis that almost broke the global economy.

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For Social Media Buy-in, Lead with the "Why"

Harvard Business Review

It's a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here. Traditional advertising and marketing leads with the what, such as, "We make desirable cars with great gas mileage." This isn't my opinion. Then it moves to the how, such as "We do this with great engineers and the best materials."

Media 15