Harvard Business Review

MARCH 31, 2015

GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” Trade groups such as the Georgia Economic Developers Association use an app that lowers the cost and distribution hassle of print material while generating enough incremental sponsorship revenue to pay for the app entirely.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 17, 2012

A CRM system might let you know how customers moved between the website and the store, but it tells you nothing about how they responded to advertising or word-of-mouth reports. PepsiCo recently used RET to fine-tune its re-launch of Gatorade in Mexico, repositioning the brand around sports nutrition.

CRM 14

CRM Brand Advertising Survey 14

Harvard Business Review

MARCH 23, 2015

And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

SEPTEMBER 26, 2016

Everyone there is focused on his or her own personal agenda, whether it’s signing a new client, creating awareness for their business, or connecting with someone in the hopes of developing a mutually beneficial relationship. Do any of them play poker, or enjoy attending musicals or sporting events? You and Your Team Series.

Due Diligence 8

Due Diligence CRM Learning-by-Doing Sports 8