Harvard Business Review

MARCH 31, 2015

GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” Lead generation is now more efficient and scalable with apps that provide an all-in-one lead scanner and note-taking platform which can be seamlessly uploaded to a CRM system for follow-up.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 17, 2012

A CRM system might let you know how customers moved between the website and the store, but it tells you nothing about how they responded to advertising or word-of-mouth reports. PepsiCo recently used RET to fine-tune its re-launch of Gatorade in Mexico, repositioning the brand around sports nutrition.

CRM 14

CRM Brand Advertising Survey 14

Harvard Business Review

MARCH 18, 2015

Another interesting statistic is that over 85% of top salespeople played an individual or team sport in high school. For example, 52% of high- performing salespeople indicated they were power users who take full advantage of their company’s CRM technology and internal systems compared to only 31% of underperforming salespeople.

Comparison 8

Comparison Morale CRM Influence 8

Harvard Business Review

MARCH 27, 2015

Sports organizations have taken some of the apparent bias out of talent analytics by incorporating several factors into performance assessment, synthesizing numerous observable metrics into one “uber” number. But does creating one synthetic score to manage performance make sense in non-sports organizations, as well?

Sports 8

Sports Metrics Retail CRM 8

Harvard Business Review

MARCH 23, 2015

And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

SEPTEMBER 26, 2016

Do any of them play poker, or enjoy attending musicals or sporting events? An easy way to put this into action is by leveraging your CRM data or LinkedIn. The primary goal when planning an event should be to choose an activity your existing clients will enjoy. If you and your best clients share similar passions, start there.

Due Diligence 8

Due Diligence CRM Learning-by-Doing Sports 8