Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.”

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 17, 2012

A CRM system might let you know how customers moved between the website and the store, but it tells you nothing about how they responded to advertising or word-of-mouth reports. PepsiCo recently used RET to fine-tune its re-launch of Gatorade in Mexico, repositioning the brand around sports nutrition. Marketers Flunk the Big Data Test.

CRM 15

CRM Brand Advertising Survey 15

Harvard Business Review

MARCH 23, 2015

And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.

Price 8

Price Team Sports Franchising 8