Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.”

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 17, 2012

From ZipCar's perspective, all of these touchpoints are important because if you hear bad reports or find the website and call center hard to manage, you'll very likely opt for the safe option of a Hertz or an Avis. PepsiCo recently used RET to fine-tune its re-launch of Gatorade in Mexico, repositioning the brand around sports nutrition.

CRM 14

CRM Brand Advertising Survey 14

Harvard Business Review

MARCH 23, 2015

And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.

Price 8

Price Team Sports Franchising 8