CRM Ethics Goal Metrics 
Harvard Business Review
JULY 12, 2012
Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis. These characteristics are prior success, intelligence, work ethic, and coach-ability. These patterns are programmed into our CRM, Salesforce.com.
Harvard Business Review
OCTOBER 13, 2014
By forcing organizations to clearly articulate their goals and then to rigorously judge their decisions by those metrics, experimental tests can help managers avoid costly mistakes and can open up the consideration of other possible solutions. That’s where experimental testing comes in. The change is a success, right?
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