Strategy Driven

FEBRUARY 29, 2024

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. The research underscores the significant impact of vanity numbers in expanding market reach and reinforcing brand promises.

Brand 108

Brand Advertising Trends CRM 108

Lead on Purpose

MAY 15, 2010

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post.

Media 180

Media CRM Ethics Taylorism 180

Harvard Business Review

AUGUST 1, 2012

To find out what kind of people succeed in sales, and the kinds of skills they need to have, we carried out interviews with thought leaders in selling and sales management in the U.S. Across all the research we have done in sales and Key Account Management, trust is repeatedly cited by customers as important in their selection of a supplier.

Skills 15

Skills Supply Chain CRM Training 15

Harvard Business Review

JULY 12, 2012

When I came to HubSpot five years ago, I had never run a sales team, so I didn't know the conventional techniques that sales managers use. These characteristics are prior success, intelligence, work ethic, and coach-ability. A modern process like this requires an unprecedented level of sales and marketing alignment.

Team 14

Team Analysis CRM Quality 14