N2Growth Blog

MARCH 23, 2010

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 273

Blog CRM Management Brand 273

Harvard Business Review

MARCH 10, 2017

Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. Besides wrestling with structure and alignment issues, sales leaders have always sought to understand why some of their reps consistently attain or exceed their goals and others do not.

Software 10

Software Metrics CRM B2B 10

Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Capturing account information using a CRM or other system: That way, people throughout the company, not just one salesperson, can learn the needs and history of each customer. Your R&D group develops a unique new product. Manufacturing produces it.

Company 14

Company Market Penetration Long-term Short-term 14