How Digital Natives Are Changing B2B Purchasing
Harvard Business Review
MARCH 14, 2018
Conversations focus mainly on negotiating price and payment terms. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Contacting a salesperson occurs later in the typical purchase process, and sometimes not at all.
8 
Let's personalize your content