Harvard Business Review

JUNE 16, 2015

If we use an automobile analogy, sales efficiency (SE) initiatives — like CRM, training, and KPI dashboards — improve the engine’s horsepower. Companies will spend about $30 billion on CRM alone by the end of 2015, according to Gartner. While this is going on, the market is doing what the market will do.

Productivity 8

Productivity Products CRM Efficiency 8

Strategy Driven

MAY 24, 2019

Most businesses collect data without any clear idea of why they are collecting it, and their marketing strategy gets stifled under the sheer amount of available information. The most important output is actually the insights that only shrewd analysis can show, and this is the single most important function of the modern marketer.

Planning 68

Planning Six Sigma Metrics CRM 68

Harvard Business Review

MARCH 10, 2017

Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. Sales leaders would dearly like to know whether their deployment of sales capacity aligns with the most attractive opportunities in the market. Refining Sales Team Structure and Roles.

Software 10

Software Metrics CRM B2B 10

Harvard Business Review

JANUARY 9, 2014

The goal was to help sales reps exchange information about complex accounts. Collaboration is better not only among the reps selling into different parts of that customer organization but also across the product and marketing teams charged with building and positioning broader solutions for the customer. million in incremental revenue.

Team 10

Team Metrics Compliance Attrition 10

Harvard Business Review

DECEMBER 21, 2011

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product. Manufacturing produces it. Your sales force is ready to execute. "We

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

JULY 12, 2012

Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis. They experience the actual pains and successes of our primary customers: professional marketers who need to generate leads online. 500 List. These are not cold, purchased leads.

Team 14

Team Analysis CRM Quality 14

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Defining and tracking success metrics. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Pricing and revenue modeling.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

OCTOBER 16, 2018

ConnectMe leverages the world’s leading CRM cloud solution, Salesforce, to help organizations navigate the changing workplace and deliver an exceptional employee experience. You know, I would add that I think, as someone who’s living this every day, we all know that the talent market is just so tough right now.

Technology 10

Technology Consultative Content Human Capital 10

Harvard Business Review

SEPTEMBER 29, 2014

Some will remember or hear stories of failed projects – big investments to give salespeople tablet computers, to develop data warehouses, and implement CRM systems that ended up racking up huge costs, while generating little value for customers and salespeople. While some jump in, many are reluctant to move forward. Helping sales managers.

Incentives 11

Incentives CRM Metrics Benchmarking 11