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A Tool to Map Your Next Digital Initiative

Harvard Business Review

It includes changes in how an organization interacts with its customers, citizens, or patients; in operational processes; in business models; in supply chain relationships; and in how employees use information to generate insight. I have successfully used the BDN with many organizations in a variety of industries.

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How to Compete When IT Is Abundant

Harvard Business Review

Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email. Access to the right information at the right time from anywhere will transform every business and every industry.

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The China 2.0 Innovation Dilemma

Harvard Business Review

Interoperating with supply chain software and CRM technologies used by big customers in Europe and America is already underway. Chinese industries don't just need to become more productive; they want to be more innovative. But to the extent that Web 2.0

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How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)

Harvard Business Review

They might draw from CRM systems to evaluate the lifetime value of a customer, for example, or optimize pricing based on supply chain systems about available inventory. In order to integrate with these systems, a component-based or “microservices” approach to analytical technology can be very helpful. .”

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

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What’s Different About Enterprise IT in Africa

Harvard Business Review

The rich fertility of ideas in even one corner of Africa show that the undercurrents beneath the veneer of calm in the enterprise IT space are fierce, and a whole range of industries could be disrupted when the emerging-market boom comes. Here we go: 1. Enterprise IT with an ‘Infrastructure Patch’.

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