What Apple, Lending Club, and AirBnB Know About Collaborating with Customers
Harvard Business Review
JULY 3, 2015
Example: Carol owns a small business and needs a customer relationship management (CRM) platform. Supporters: These customers are aware of your company and brand, and buy from you consciously. They may be willing to share their opinions, skills, relationships, and even their real assets (cars, apartments, etc.)
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