Customer Intimacy, Leadership, Loyalty and Supply Chain

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Customer Intimacy

Leadership

Loyalty

Supply Chain

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Creating models based on co-creation requires identifying the subset of customers with the right kind of brand affinity. These four types of customers represent different levels of brand affinity: 1. Transactors : These customers have no loyalty to your brand. Customers cannot be coerced into co-creating.

CRM

CRM Brand Business Model Intangible Assets

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I I call this understanding and tailoring "customer intimacy" ). The result is a powerful combination that fulfills two customer value propositions at the same time.

Operations

Operations Customer Intimacy Supply Chain Wiersema

Leadership Digital

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Standard Operating Procedures Can Make You More Flexible

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