Customer Intimacy, Leadership and Supply Chain

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Customer Intimacy

Leadership

Supply Chain

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I I call this understanding and tailoring "customer intimacy" ). The result is a powerful combination that fulfills two customer value propositions at the same time.

Operations

Operations Customer Intimacy Supply Chain Wiersema

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Improved customer insight : The increased customer intimacy that comes with co-creation deepens your understanding of your market, enabling you to serve it better. When customers co-create and have a vested interest in its success, they are more willing to share personal data and other assets with it.

CRM

CRM Brand Business Model Intangible Assets

Leadership Digital

Standard Operating Procedures Can Make You More Flexible

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

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