Women on Business

JANUARY 19, 2011

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Decide ) Decide what your customer experiences will look like.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Women on Business

DECEMBER 8, 2010

What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. What would you think then? Post by Jane K.

Brand 237

Brand Press Release Discount Loyalty 237

Women on Business

DECEMBER 2, 2010

But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys. Building Customer Loyalty Building customer loyalty by being loyal to them. If Buddy was originally trained to be a toymaker, how well did he compete against the other elves?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Success depends on valuing each employee’s satisfaction, motivation, well-being and development.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

Customer Intimacy 12

Customer Intimacy Supply Chain Market Segmentation Human Resources 12