Measuring the ROI of social media? There’s a laugh, and a joke.
Strategy Driven
APRIL 9, 2012
I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not. They have no idea of the perception and participation of customers.
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