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Digital Marketing: How-To Guide for Small Businesses

Strategy Driven

Do you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? Then you won’t want to miss a detail in this how-to guide designed for small businesses. The digital marketing volcano has erupted. Step 1: Use Search Engine Optimization (SEO).

Marketing 117
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. How did this happen?

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The Synergy of SEO and Content Marketing: 5 Tips for Success

Strategy Driven

Navigating the digital marketing landscape can be challenging. Integrating SEO and content marketing is a continuous challenge for business owners and marketers. The key lies in seamlessly melding SEO and content marketing to discover the sweet spot that propels your business to greater heights. With over 3.5

Content 101
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How to Develop a Radical Product Thinking Mindset

Skip Prichard

We’ve learned to build products and scale our companies by testing things in the market, seeing what works, and iterating. Vision statements that proclaimed the company’s aspirations “to be number 1 or number 2 in every market”, or “to be the leader in <insert industry jargon here>” were touted as being visionary.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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How to Attract More Students to Your College or School

Strategy Driven

Develop an engaging and user-friendly website that provides comprehensive information about your programs, faculty, campus facilities, and admission procedures. Identify your institution’s strengths and unique selling points (USPs) and emphasize them in your marketing materials.

USP 101
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How to Get Venture Capital: Secrets of Sand Hill Road

Leading Blog

VCs are trying to determine whether this founder will be able to create a compelling story around the company mission in order to attract great engineers, executives, sales and marketing people, etc. Market Size. Kupor delves into how VCs are funded and why it matters to the entrepreneur. They want to know the process.

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